Cruz Gamboa

Cruz Gamboa is the Founder and CEO of Ascend Growth Ventures and known as "The Scaling CFO." A former GE Capital executive with over 20 years in corporate finance—including closing an $800 million deal—Cruz now brings CFO-level financial intelligence to 7-figure founders ready to scale without sacrificing their well-being or their people.
Cruz combines his NYU MBA, Certified Scaling Up Coach credentials, and hard-won lessons from his own corporate transformation to help impact-driven CEOs break through the financial constraints holding them back.
His signature offerings include the Scaling Financial Audit, which uncovers the hidden cash and profit levers inside a business, and the Scaling CFO Partnership, a fractional CFO engagement that gives founders the strategic financial leadership they need without the full-time executive price tag.
Cruz's philosophy is simple: profit must serve purpose, and there's no success at the expense of people. When he's not helping founders scale from $1M to $10M+, you can find him making music (with 45+ songs on Spotify) or at home with his kids & dogs.