What if the reason your outreach isn’t converting has nothing to do with your sales team?
In this episode of Business Builder’s Playbook, host David Bush sits down with Doug Greenberg, co-founder of Data Aviator and a 30-plus-year wealth advisor to founders and business owners, to break down why so many B2B companies are chasing cold leads without realizing it.
Doug explains how AI-powered intent data has moved past the hype phase, why the gap between marketing and sales is usually the real problem, and how founder-led companies can build a predictable pipeline without adding headcount or hours to the week.
Here’s what you’ll learn by watching or listening to this full episode:
* How to tell the difference between a targeting problem and a sales effort problem before it costs you deals
* Why intent data has to be tracked from real behavior instead of statistical guesswork to actually work
* How fast buying signals go stale, and why one client’s results changed when Doug moved their data cycle from 10 days down to 2
* How to build an ICP around real behavior instead of assumptions, including the story of a campaign that was targeting the wrong gender entirely
* Why a single 45-minute conversation can be worth more than 10,000 cold messages
* How to calculate the real ROI on an outreach investment before scaling it
* What a realistic 30-day plan looks like for combining better data, AI, and outreach into one system
* Why patience and professional persistence, not pressure, are what actually close founder-led deals
Find all the show notes and links here: https://www.BusinessBuildersPlaybook.com/Doug-Greenberg