What happens to your business when the few people who know how everything works walk out the door?
In this episode of the Business Builder's Playbook, host David Bush sits down with Jon LoDuca, speaker, author, and founder of PlaybookBuilder. Jon was employee number 12 at a Midwest software company that sold for a quarter of a billion dollars in two years, and he has spent the last 20 years helping entrepreneurs and leaders turn what makes them great into something a whole team can run. He has sat through several hundred interviews with business owners to pull their best practices out of their heads and into playbooks.
David and Jon get into why a playbook only works when a team uses it every day, where to aim your first one, and who in your company should own the work. Jon also shares a five-point report card for grading the playbooks you already have.
Here's what you'll learn by watching or listening to this full episode:
• How to treat process as a daily practice your team runs and updates, so your playbook keeps pace with AI and a shifting market.
• How to pick your first playbook: aim at lead generation, lead conversion, or fulfillment, and tie it to a number on your scorecard so the whole company feels the win.
• How to get your top salesperson to teach how they close big accounts, using a junior team member with a phone camera, so their know-how becomes a company asset.
• Why the person who owns your playbooks should be a junior team member with clear backing from leadership and why your founder or integrator is too busy for the job.
• How to run the playbook cycle: spot a scorecard number that is off track, inspect the playbook, rebuild the training, re-engage the team, and track the results.
• How to match the medium to the moment, from decision trees and QR codes on equipment to video for nuanced topics and screen recordings for software.
• Why a marketer's mindset produces playbooks people actually use and why quality-assurance types tend to bury teams in volume.
• Why your best people are glad to share what they know, and how collecting methods from several top performers builds a mosaic of best practices.
• How to grade your playbooks on five markers: leadership video, the why behind the how, completeness, variety of media, and a named owner.
• Why capturing your veterans' wisdom before they retire protects your exit value and frees you to step away from the day-to-day.
Find all the show notes and links here: https://www.BusinessBuildersPlaybook.com/Jon-LoDuca